We invest like partners because we have built like founders.
Astō is a consumer focused, growth equity firm founded by operators. We invest in category defining, scaled brands that are at the inflection point of their growth story.
Our Investment Criteria
We invest in disruptive consumer brands who redefine their categories and have a deeply loyal customer base.
Revenue: $30M+
Strong Unit Economics
Compelling Retail Proof Points
Check Size: $30-100M+
Minority or Majority Interest
Categories we invest in:
Food & beverage
Beauty & personal care
LONGEVITY & WELLNESS
Household products
Pet care
Recent Case Study
CLEAN SKIN CLUB
Thoughtfully designed skincare essentials helping people build cleaner daily rituals.
From Vanity to Vitality: The New Economics of Beauty.
The future of beauty lives between ritual and utility.
Has Functional Fatigue Finally Arrived?
After a decade of probiotics, adaptogens, collagen, and mushrooms, consumers may be craving simpler promises.