A portfolio built brand by brand.
We don't have a big roster, and that's on purpose. We back the brands we want to spend our time on, and we stay close to the people building them. Here's who we're working with now, plus the brands we've been part of along the way.
Categories we invest in:
FOOD & BEVERAGE
Beauty & personal care
Longevity & Wellness
Household products
Pet care
Current Investments
Our History of Brands
The brands below reflect the careers of Clayton Christopher and Brian Goldberg prior to Astō. None of these are Astō investments.
Amplify was the better-for-you snacking platform built around a simple idea: snacks made with clean, transparent ingredients can taste every bit as good as the stuff you grew up on.
Status: Exited
Austin Eastciders set out to make cider the way it was meant to be; crisp, dry, and crafted with real bittersweet cider apples instead of cloying sugar.
Status: Exited
Beard Club is the grooming brand that meets bearded guys exactly where they are with high-quality growth, grooming, and hardware products at honest prices, delivered with a healthy dose of humor.
Status: Active
BeatBox is the world’s tastiest party punch and a true category disruptor. Born in 2011 as an MBA project at UT Austin and launched into the spotlight by a 2014 Shark Tank appearance, BeatBox has become one of the fastest-growing ready-to-drink brands in the country.
Status: Active, Partial Exit
Bloom is the wellness brand that made greens fun. Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom exploded onto the scene with its TikTok-famous greens and superfood powders and quickly became the #1 brand in its category.
Status: Active, Partial Exit
BPN is the supplement brand built on a simple creed: Go One More. Founded in 2012 by Army officer Nick Bare out of a college apartment, BPN makes transparent, third-party-tested performance and wellness products trusted by athletes.
Status: Active
Founded in 2010, Deep Eddy is Austin distilled into a bottle—small-batch vodka made with real fruit juices, a whole lot of personality, and an unmistakable good-times spirit.
Status: Exited
Good Culture is on a mission to drag cottage cheese out of the ’70s and into the spotlight. Founded in 2015, the brand reinvented a forgotten staple with clean, simple ingredients and zero gums or fillers.
Status: Active/Partial Exit
Founded in 2013, the brand became one of the first to ride the U.S. cold brew wave, canning smooth, low-sugar, 100% Arabica coffee that delivers “better, not bitter” energy for the on-the-go crowd.
Status:Active/Partial Exit
Kettle & Fire brought bone broth into the modern pantry. Founded in 2014 by brothers Justin and Nick Mares, the brand slow-simmers grass-fed bones into shelf-stable broths and soups packed with collagen and clean nutrition.
Status: Active
KOS is plant-based nutrition that actually tastes good. The brand has built a devoted following with organic, great-tasting plant proteins and superfood blends, proving that clean, conscious nutrition can win on flavor and nutritional profile alike.
Status: Active
Nulo is premium pet food for pets who deserve better. Founded in Austin, the brand crafts high-meat, low-carb recipes with functional ingredients like probiotics, fueling active, healthy dogs and cats.
Status: Exited
Nutrabolt is a global active health and wellness powerhouse on a mission to maximize human potential. Founded in 2002 and headquartered in Austin, the company is home to category-defining brands like C4 Energy; one of the fastest-growing energy drinks in the U.S.
Status: Active, Partial Exit
Physician’s Choice is on a mission to make high-quality gut health accessible to everyone. Founded in 2017 in Colorado, the brand became the #1 best-selling probiotic on Amazon by pairing science-backed, doctor-developed formulas with effective, rigorously tested ingredients.
Status: Active
Launched in 2010, SkinnyPop took one of America’s favorite snacks and stripped it down to the good stuff, just a handful of simple ingredients, big poppable flavor, and none of the junk.
Status: Exited
Sweet Leaf Tea started with $14K, a family recipe, and a whole lot of hustle. Founded in 1998, the brand turned slow-brewed, all-natural iced tea into a nationally recognized name and became the launchpad for a generation of better-for-you beverage building.
Status: Exited
Torani has been flavoring the world since 1925, when Rinaldo and Ezilda Torre brought their syrup recipes from Lucca, Italy to San Francisco’s North Beach. Credited with creating the world’s first flavored latte, the family-owned brand has grown from five original flavors to a portfolio of 150+ sold around the globe.
Status: Active
Waterloo is sparkling water with the volume turned up with bolder flavors, bigger bubbles, and zero compromise. Founded in 2017, it rocketed to become the #1 sparkling water at Whole Foods and one of the fastest-growing independent brands in the category.
Status: Exited
The real value lives beyond the cap table.
Yes, we invest. But the part that matters is everything that comes after. The partnership, the network, the experience, the time spent in the room with you.
A partnership mentality
We invest in people as much as in brands. Our relationships with founders outlast our investments and inform every introduction, decision, and conversation we have together.
Capital-markets experience
We've been part of strategic exits and IPOs across consumer categories and we know what brands need to look like, financially and operationally, before those conversations are even worth having.
An industry network
Four decades of operator and investor relationships across food, beverage, beauty, wellness, and the rest of the consumer aisle. When you need to talk to a buyer, a broker, or a bank, we know who, and they take the call.
Inception to exit
We've built brands from a single product to multi-channel businesses, and we've helped lead them through every stage of the operating arc, the launch, the slowdown, the second wind, and the door at the end.
OMNI channel depth
Decades of advising management teams across consume including the ones we didn't invest in. We've spent more time in operator chairs than most funds have existed.
A long record of advising
Decades of advising management teams across consume including the ones we didn't invest in. We've spent more time in operator chairs than most funds have existed.
“Scaling Clean Skin Club while jumping from DTC powerhouse into a category-defining retail brand isn't something you do without the right partner. Astō was that partner. As former operators, they understood our mindset, matched our intensity, and shared our unyielding commitment to clinical validation and product excellence; opening the right doors with the right retailers at exactly the right time."
Ben-David Imberman, CEO & Co-Founder, Clean Skin Club
“Our relationship with Astō Consumer Partners has been four years in the making, and it's grown into something built on real trust and a shared vision for scaling a category-defining brand. Their combination of operational depth, founder forward thinking, and long-term perspective is exactly what we were looking for out of a partner. They have strong intuition on innovation and understand the omnichannel playbook, which has helped Oats Overnight effectively scale the business profitably, while staying relentlessly focused on our customers.”
Brian Tate, Founder & CEO, Oats Over Night
"When we were evaluating partners for Starface, we weren't looking for a passive check. We needed a firm that understood consumer brands at a genuine level and could operate as real partners when things got hard. Astō has been exactly that. They come with a point of view, they share data across their portfolio that actually helps us make better decisions, and they don't flinch when the conversation gets difficult. That's rare."
Brian Bordainick , Co-Founder, Starface
"Olipop is rewriting what soda can be; all the nostalgia, none of the compromise. We invested because better-for-you isn't a niche anymore; it's where the entire category is headed, and Olipop is one of the brands leading the charge."
Brian Goldberg, Co-Founder/Managing Partner, Astō Consumer Partners
Disclaimer
No compensation was provided in connection with this statement. This testimonial may not be representative of the experience of other portfolio companies.